企業の社会的責任 - Corporate Social Responsibility - SPECIAL EDITION - PDF

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When Social Responsibility is Not Just a Buzzword

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By Katsuhro Asagiri

TOKYO (IDN) - Corporate social responsibility is not just a buzzword for Isao Mizuno. It is a commitment he and his 95 employees translate into practice day in and day out. Mizuno is the president of Chiyoda Unyu, a transportation company in western Tokyo.

Since 2002, they have been supporting a non-governmental organisation (NGO) in Japan, which is engaged in a reforestation project in some 5,100 kilometres away Nepal. Chiyoda Unyu workers collect empty milk packages, considered as recyclable waste in Japan, and bring these to the company. Chiyoda Unyu forwards these to an NGO which sells these to a recycling company, and supports with the proceeds tree planting projects at the feet of the Himalayas.

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Young Tokyo Entrepreneur Looks Beyond Today

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By Katsuhro Asagiri

TOKYO (IDN) - "No matter how much civilisation has advanced, we cannot move human minds mechanically," says Tsuneyoshi Sakuma with a tinge of the philosophical, and adds, "I believe that 'moving cargo with our whole heart' is 'moving clients' thoughts safely' and living up to their expectations."

Versatile and unorthodox, Sakuma has his feet firmly on the ground but sights set on the future. He presides over Shoun Service, a quality company with a staff of 40 women and men, and 38 vehicles. It transports consumer goods and industrial waste, provides packaging and storage services, and runs a 'vegetable factory'.

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Saving Family Business with Employees' Support

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By Katsuhro Asagiri

TOKYO (IDN) - Now an eminent CEO in Tokyo's Mitaka City, Masashi Takeuchi vividly recalls his days in Brazil's sprawling Sao Paulo, where he worked as a reporter for a newspaper that was rather popular with the Japanese community.

"My life was exciting because whatever I wrote was published the following day in the newspaper and I experienced a sense of accomplishment. At the same time, I learned a lot about the huge continent and what poverty means," says Masashi, the third generation president of the Takeuchi Unyu Kogyo (Takeuchi Transportation Industry) and Vice Chairperson, the Tokyo Trucking Association.

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The Long Road from Retail Chain to Global Environment

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By Katsuhro Asagiri

TOKYO (IDN) - They are engaged in greening activities at home and abroad: tree planting in the Great Wall area in China, around the Quindao Lao Mountain Dam, in south Thailand, on the outskirts of Kuala Lumpur, in areas around the World Heritage Site of Angkor Wat, and in Kenya.

The reference is to the AEON Environmental Foundation of Japan which has helped plant 9.2 million trees around the world. April 2010 marked the planting of one million trees around the Great Wall of China.

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Guarding Environment with a Paper-and-Pencil Project

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By Katsuhro Asagiri

BANGKOK (IDN) - Asia-Pacific already has the largest number of motorized vehicles in the world and if the present trend continues, the region would in the coming years have more automobiles than Europe and North America combined.

In Japan alone, the number of vehicles has swelled from 8.12 million in 1966 to 78 million in 2009. Of these 54 percent are passenger vehicles, 34 percent light-duty vehicles, and 8 percent trucks. The rest are motorcycles and buses.

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Overcoming Hazards - Striving for greater Safety

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By Katsuhro Asagiri

TOKYO (IDN) - Nowadays they are trucking hazardous cargo. They carry fine chemicals and ethanols, imported by trading companies, to client factories in Tokyo and surrounding five prefectures, known as the Kanto area. But there is a long and exciting human story behind today's Gosho Transportation Company.

The short of the long story is that before Yoshio Emori founded Gosho in 1969, its predecessor Emori Oil Co. Ltd was running 27 gas stations in Saitama and Tokyo. The story that son Azuma Emori -- who now presides over Gosho -- tells, manifests the resilience with which the Japanese citizens helped build up post-war 'Nihon'.

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Trucking Safe with Ecology in the Pouch

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By Katsuhro Asagiri

TOKYO (IDN) - Like the kangaroo pouch pocket that provides a place of shelter for the young after they are born, the truckers of Tokyo’s legendary Nagai Transportation Company move their cargo with great care. No surprise therefore that the kangaroo is the logo of the company that celebrates “60 years of good faith and gratitude”. 

“What we receive is confidence, what we put on our truck is our gratitude (to clients) and what we transport is safety and future of the planet”, says Junichi Nagai, the eldest son of Kazumi Nagai who set up the company after World War II (1939-45) in Minato-ku, one of the 23 wards of Tokyo.

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